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Actions (click-outs)
The number of CTA taps that open a URL, call a phone number or open an email client.
Other Articles:
How are Brand Stories different from Web Stories?
Interaction rate (IR)
Promotions / T&C
Running into your ad-server
Running on desktop
How are Brand Stories impacted by Google's Heavy Ads program?
Create your own template
Average Story Time
Using assets from Instagram
What are the specs for creating Brand Stories?
