Getting everything ready...
Open in new window
Open
In feed demo
In feed demo
Close
Industry Spotlight:
-
A history in the making: Brand Stories beyond the glitter
Beauty is as much about the journey as it is about the result. In the digital age, beauty brands must ensure that their assets don't just skim the surface. They should encapsulate the passion, the process, and the people behind each product. Think of digital assets as a multi-layered experience, each layer revealing more about the brand. From the origins of a product to the science behind its efficacy, from customer testimonials to behind-the-scenes glimpses — brands should invite consumers into their world, making them part of an ongoing narrative rather than just a transaction.
add
AN AVERAGE OF:
1.25%
INTERACTION
RATE
The interactive and visually appealing elements of Brand Experience evoke strong emotional responses, encouraging users to actively engage with the content.
AN AVERAGE OF:
84%
time per
session
Consumers engage with Brand Experiences up to 2x longer than with other text-based content.
Digital Depth: How Beauty Brands Can Dive Deeper with Digital Assets
Beauty is as much about the journey as it is about the result. In the digital age, beauty brands must ensure that their assets don't just skim the surface. They should encapsulate the passion, the process, and the people behind each product. Think of digital assets as a multi-layered experience, each layer revealing more about the brand. From the origins of a product to the science behind its efficacy, from customer testimonials to behind-the-scenes glimpses — brands should invite consumers into their world, making them part of an ongoing narrative rather than just a transaction.
Properties
Animations
Search for a font:
ADD NEW FONT
Public Sans
SHOW ALL
text format:
Colour:
Background:
Opacity:
90%
Font Size:
2.25em
Line Height:
2.25em
Letter Spacing:
2.25em
x position:
49
y position:
560
x position:
49
rotation:
21
Layer Position
Last saved: 10 seconds ago
Write
Design
360 View
ADD TEXT
ADD MEDIA
CHANGE TEMPLATE
DELETE SCENE
Saved 32 seconds ago.
Layers
Editor
History
other-photo.jpg
other-photo.jpg
other-photo.jpg
theimage.jpg
other-photo.jpg
other-photo.jpg
other-photo.jpg
Guides
Safe Areas
Placeholders
Browser UI
Fit to Screen
Top Devices
Custom
Hey Andrew, here's what's going on:
Overview
Ad Revenue
Team
42
Branding
Domain & Hosting
Fonts
Credits
Tags & Analytics
Magazine
Plan Settings
30 Days Overview
30 days
7 days
Custom
Story Impressions
9,770,312
Scenes:
54,812,510
Actions
310,613
New Stories Created:
186
Completion rate:
71,62%
Averge Depth:
64.84%
Spent:
$61,238.05
Leads:
3,136
Top Content
Top Traffic
Top Engagement
1.
250,312 views
|
Blake Newton
|
Sept 6, 2021
7 True Stories From Virtual School
2.
66,312 views
|
Andrew Norton
|
Sept 7, 2021
An Anxious Person Tries to Be Chill
3.
62,312 views
|
Jack Andrews
|
Sept 5, 2021
Berlin Clubs Return With a Vengeance
4.
31,216 views
|
John Benetton
|
August 28, 2021
Colm Toibin Imagines the Life of Thomas Mann in ‘The Magician’
5.
10,690 views
|
Blake Newton
|
Sept 7, 2021
The Falcon and the Winter Soldier’ Is Marvel’s Latest Double Act
Team
Invite new members
TJ
29 Stories
Blake Newton
JD
26 Stories
Andrew Norton
DD
12 Stories
Jack Andrews
TC
10 Stories
John Benetton
VIew 38 more members
My Stories
Web Stories
Cover Stories
New Story
Team
Filters
Sort
Run Report
by Samatha Hariss
|
September 19, 2021
Choosing your perfect safari in 2021
Web Story
by Kate Newton
|
September 21, 2021
The coolest street art in North American cities
Web Story
Published
by Andy Davies
|
September 21, 2021
The Story of 'Who Let the Dogs Out' by Baha Men
Web Story
Entertainment
Edit
Clone
Settings
Reports
by Jim Anderson
|
September 21, 2021
Coronavirus in the U.S.: Latest Map and Case Count
Issues Detected
Web Story
by Andrew Ross
|
September 21, 2021
Much of Texas remains overrun by the virus, threatening U.S. progress.
Brand Story
Preview
Share
Embed
Export
Amplify
Unlicensed Media
Fix
AMP Errors
Fix
Poster Missing
Fix
Preview URL:
https://preview.nws.ai/amp/1288492509/the-coolest-
Open URL
Reports:
Custom
30 Days
7 days
Reports
Ad Revenue
Team
42
Branding
Domain & Hosting
Fonts
Credits
Tags & Analytics
Magazine
Plan Settings
Story Impressions
31,594,147
Scenes:
54,812,510
Actions
115,267
Interactions
2,698,157
interaction rate
8.54%
Averge Depth:
64.84%
Spent:
$61,238.05
Leads:
3,136
Sustainability
1
Even luxury isn't exempt from demands for environmentally-conscious practices.
Sustainability
3
Even luxury isn't exempt from demands for environmentally-conscious practices.
Sustainability
5
Even luxury isn't exempt from demands for environmentally-conscious practices.
Sustainability
2
Even luxury isn't exempt from demands for environmentally-conscious practices.
Sustainability
4
Even luxury isn't exempt from demands for environmentally-conscious practices.
Sustainability
6
Even luxury isn't exempt from demands for environmentally-conscious practices.
When Beauty Meets Content: Transforming Ads into Enriching Stories
Traditional beauty ads showcased the end product — a flawless look, a perfect finish. But modern consumers seek more than just the endpoint; they're invested in the journey. How does a product transition from an idea to a beauty staple? How can it change their daily routine or empower their self-expression? Beauty advertising should evolve from mere promotion to education, inspiration, and storytelling.
Generative AI
Generative AI accelerates the automotive industry's marketing campaigns by exploring vast creative landscapes in record time. Leveraging AI, brands can craft myriad content angles, from the elegance of design to the intricacies of engineering. Amidst this expansive content play, mass A/B testing can reveal the most resonating narratives, optimizing campaigns with precision that was once unimaginable.
Showcase:
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
-
Volvo
Story Name
Tag2
Volvo
Story Name
Tag2
Volvo
Story Name
Tag2
Volvo
Story Name
Tag2